Les archétypes de marques
Un archétype de marque est un modèle symbolique représentant l’identité et les valeurs d’une marque.
C’est un moyen efficace de communiquer avec tes clients de rêves et de te différencier des concurrents. Ils t’aident à créer une connexion émotionnelle avec ton audience et créer une marque forte.
Les archétypes ont été découverts par Carl Jung et sont basés sur des schémas psychologiques universels.
Il en existe 12. Tu peux soit choisir celui que tu préfères seule ou tu peux faire le test en-dessous pour t’aider à trouver ton archétype et recevoir sa fiche d’identité.
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Sur quel e-mail est-ce que je peux t'envoyer les résultats et ta fiche d'archétype ?
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Fanny Wicky
Fondatrice de The Bold Lab
MBA Entrepreneuriat et Innovation
Coach diplômée en neurosciences
Consultante en innovation
Diplômée d’Harvard en stratégie d’innovation
Auteure de Design ta vie de rêve
The Bold Lab
Sors du pilote automatique et retrouve plus de liberté dans ta vie!
The Bold Lab t’aide à professionnaliser ton business pour que tu puisses en être fière et surtout que tu puisses level up: une meilleure organisation, des clients de rêves, plus de kiff, plus de temps pour toi.
Des accompagnements, des formations, des ressources gratuites, un livre, et des projets fous: tout pour t’aider à designer ta vie et ton business de rêve.